How to Raise Brand Awareness through Public Project Evaluation

The implementation of a new project’s publicly can shape the way that your target audience embraces your brand in the future. Be it a small community campaign or a large capital project, the promise to develop something new always drums up more attention for a brand. Companies are often afraid of public project evaluations because they think of them as iffy deals. Still, with a well developed plan in your pocket, a single public assessment campaign can generate a lot of attention for your brand.

Public project evaluation: Definition

Public project evaluation is the process of assessing the impacts that a project can create for a business. Project evaluation helps business owners reach two major goals: 1) estimate the value of a project idea, i.e. the costs and benefits; 2) create a buzz.

Why should businesses bother?

Public project evaluation can stretch the reputation of your business. Not only does it help break the news about the project to your loyal clients, but it also wins you a new audience. How does it work? Let’s say you tell your friends that you’re going to do something out of the ordinary next week and then post the result of it on your Instagram account. What’s more, you ask people to provide feedback to your secret-challenge. In the end, you get a buzzy account for a couple of weeks plus new followers.

To leverage a project outreach strategy, businesses have to follow the same framework. The only difference is you should prepare better than you do for an Instagram challenge! :-)

Why do you need brand awareness?

Investing in a brand won’t pay off unless you ensure that the brand gets discovered. In fact, maintaining brand awareness is fundamental for all further marketing activities. Here are the core benefits of prioritizing the image of your brand:

• Get remembered. According to Pam Moore, a person needs at least 5-7 brand impressions to remember a brand. Project evaluation for public projects can provide your audience with the first impression. If you follow-up with the four more, you get into people’s heads.

• Dominate in your niche. Brand awareness helps businesses strengthen their position in the market. Since driving market performance means staying ahead of your competitors, a smart business owner shouldn’t miss this chance.
• Drive sales. Why do we create brands? Because they sell our business offers to clients. If you know how to raise brand awareness, you capitalize on the likelihood of driving sales.

How to raise brand awareness through public project evaluation step-by-step

Public project evaluation is one of the most foolproof ways to increase brand awareness. Launching a project and sending it into the world without fanfare isn’t going to generate the best results. Here’s a step-by-step strategy for building a buzz-centered project evaluation:

1. Spot clients’ weaknesses. You need a project that will solve your clients’ problems. Identify their major pains, see which products need improvements, and come up with a just-what-they-need project ideaю
2. Set the timeline and an evaluation method. Once the first draft of the new project is ready to go, you can choose the road. Come up with a distinct timeline for the evaluation, implementation, and promotion of your project. At the next stage, think of the most effective medium for sustaining public evaluation. To capitalize on the spirit of competition, you can set up a project contest with public voting following up the presentation. To reach the goal, develop at least two juicy project ideas and encourage the public to vote for the best. Online or in-house, these type of events definitely help you take brand awareness sky high.
3. Stay in touch. One of the core aspects of increasing brand awareness is talking to your audience non-stop. Ensure the information on the project evaluation details flows before, during, and after the event to maintain a dialogue. What’s more, achieving public evaluation with the help of online software gives you the great advantage of capturing new contacts. Talk to them too and win new clients for a business!
4. Wrap it up with an exciting announcement. Make a big deal out of the evaluation results. This will be particularly valuable if you run a contest in which people pick a winner. To make the announcement vibrate, leverage social media, live streaming, email marketing, and the other online channels which will expand your outreach.

How to increase awareness of a brand through project evaluation: Secret weapon

Public project evaluation might be quite daunting. To deal with processes like project presentation, promotion, and public voting setup, you need a team of assistants or at least a few free months. Avoid a headache by using these secret-weapon tips:

• Leverage an automated public voting system.
• Integrate public voting with a contact base to capture the emails and phone numbers of first-time visitors.
• Choose a platform that has a reporting module to multiply evaluation results.
• Create a dedicated landing page for your public project evaluation event.
• Promote the contest on social media and through email marketing.
• Allow people to provide their feedback.

Conclusion

To increase brand awareness through public project evaluation, you have to take risks.Unfortunately, not every project can generate buzz, but the promise of implementing something new is a foolproof attention catcher. Get started with Judgify and launch a project contest that won’t leave the hearts of your clients cold!