How a Project Award Can Attract More Customers to Your Business

By: Tetiana Hanchar Tetiana Hanchar
Date: Dec 06, 2017
Comment: 0
Category: Awards Marketing

Whether you’re an industry rock star or a newcomer, you can always attract more customers using project awards. Award ceremonies as events celebrating new talents, products, and ideas raise public attention phenomenally. To organize a Nobel-worthy event that showcases your brand or product, you have to become a private psychotherapist for your client and be able to understand all of his/her pains and preferences.

The definition of project awards and their role in attracting customers

Project awarding can be defined as the evaluation of an idea, a product prototype, or some kind of personal/business achievement. To attract and keep more customers, successful companies don’t nap for too long. Instead, they make their brands and products span the industry and engage with diverse publicly campaigns. Project awards provide an excellent opportunity for introducing new business ideas or touting the achievements of others.

To host or to be hosted

There’s no standard formula for the best project award organization. Ensuring your presence out there can be realized in several different ways. The most optimal ways to attract more customers to your brand/product include: 1) setting up a project awarding contest; 2) participating in a popular project award event resonating with your target industry.

So, to host or to be hosted? The answer will depend on the goals that you want to achieve.

Let’s say you’ve developed a new branding project for your product, and your principal goal is to showcase it. A smart strategy is go for a to-be-hosted option and apply for a relevant industry project award. A good example of participation in a project awarding is demonstrated by Audi Red Dot Award, the project showcasing the new branding appearance of the Audi brand.

And what are the benefits of hosting this event? Let’s look at the practical evidence. To attract more customers, the company that develops software for cloud rendering & simulations launches it at an annual project competition, GridMarkets Scholarship. For this online contest, the organizer encourages young people to test the use of the GridMarkets software in animation and video production. The best project wins a scholarship. This is a win-win because the campaign not only increases brand awareness but also invites people to test it.

How to attract more customers with project awards

Tips for Entrants

To justify the time that you spend applying for relevant awards, you have to reap maximum benefits. Check out the guide on how to attract more customers to your brand/product through participation in project awards:

Explore your niche. By embracing a targeted approach, you get more chances to reach the right audience. Track industry-related projects and events to understand what’s out there. Then pick existing awards that can showcase your expertise in the target niche and get going.
Cater to your level of expertise. If you’re an industry giant with many years’ expertise, there’s no point in applying for minor small business awards. Go higher and target only the events that can help you strengthen your industry position.
Steal ideas from competitors. Every business owner has a couple of competitors whom he wants to beat. Stealing their project award ideas might be the right way to reach that goal. Tap into the experiences of your rivals and see which contests they’ve participated in. If it is relevant for you as well, don’t hesitate to throw your hat in the ring.

Build a carefully thought-out presentation. To reach the hearts of your target customers, you need a perfect project presentation. Think of the people who’re going to present it if its an in-house event and how to deliver the contents correctly. Your project should be delicious and tasty to be consumed.

Tips for Organizers

If you decide to undertake the challenge of project award organization, you’re a brave one. Maximize your chances for a stunning award project management campaign by following these tips:

Identify the end goal. If your aim is increasing the recognition of a company as an event organizer, focus on highlighting its name in branding and promotional campaigns. If you want to encourage the use of a new product, set an action-centered contest which requires people to test it in the frame of contest participation.
Promote aggressively. Use press releases, social media, and email marketing. You have to be fully equipped with all possible tools for promoting your project awards in the target niche. Make sure you use a logo and the company name to showcase your organizer status.
Automate the key processes. To make it easier, employ automated solutions for award management. Based on your targets and the size of an event, think of the processes that have to be simplified. For instance, if you organize an online contest with the judges from different countries, make sure the platform you use has a flexible system for judging in any time zone and from any device. If you want to reflect the results of an event in your follow-up marketing campaigns, pick the solution that has an integrated reporting module.
Recycle your project awards event. To keep your audience abreast and attract as many new clients as possible, make a good use of your experience. Referring to the results of your event and recycling it in your further campaigns helps establish trust. You shouldn’t just be the brave one, you should also dare to claim your outcomes.

Conclusion

Project awards build excitement and anticipation, generate a competitive spirit, and make an intense buzz. To maintain your winning position in the industry, consider engaging project awarding campaigns on a regular basis. Get started with Judgify and hire your personal assistant for award management automation.