How to showcase your awards judging panel and why!
So it’s that time of the year which marks the awards season, and you are in the midst of planning for the online awards program. And you have recognized the relevant and renowned judging panel. Well, then it’s a kudos to you! Awards judging is all about prestige and what could be more prestigious than having industry experts on your online judging panel. What better way to market your awards online than showing off your panel of judges.
Many marketers insist on showcasing the judges to draw attention to their online awards program. Why it is so crucial is what a few fail to comprehend. Award programs are based on submissions and who would not want to participate in one which has an impeccable line of judges. A well-known judging panel speaks about the prestige, legitimacy, and seriousness of the program, and of course not to mention the human tendency to win and get to know the experts themselves.
Once you have understood the need to showcase your online judging panel, here are a few pointers on how you could get started:
1. Have a bang-on website
If you have not updated your website to reflect your awards’ status, it is time to do it now. Make the necessary changes and allocate space to highlight the judging panel. Make sure you write in detail about their biography, experience, credentials, industry knowledge, field history and add a picture of the judges to draw quick attention. You can go one step ahead and post a link to the judge’s page for detailed reading.
2. Share it – Socially
Social marketing creates ripples faster than the old school marketing and helps reach the audience faster and in a more effective way. Share the news on social media where the audience is watching and spending time. Customize the content and images (yes! images tend to draw more views) according to the social media and allow people to share what they see with other groups.
3. Do a press release
Send out a press release with an appropriate headline, revealing the details of the judges, highlighting their prominence in the industry. Don’t forget to include details about the awards program and a link to the awards website.
4. Email marketing – low cost, more reach
Send out newsletters featuring the judging panel. This helps in reaching out to a lot more contacts. Keep the newsletter interesting with an image and a detailed description about the judge’s background. Have links to the awards website wherever required to increase submissions.
Grab any opportunity to reach to your audience, share content that highlights features of your awards that would intrigue them and most of all, to show-off what’s best about your online awards planning – an influential judging panel that’s worthy of showing off and would help market the awards in style!