Best Contest Ideas for Instagram
Need more engagement on your Instagram page? Have you considered motivating your followers with contest prizes? Instagram contest ideas to gain followers will be very helpful in this regard. Instagram contests give people a way to be entertained and encourage them to interact with and promote your business and products. Let’s consider some contests on Instagram that will engage new clients and entertain existing ones.
Best Instagram contest ideas to increase followers
Below are some great examples of Instagram contests, namely, those examples that should be taken as a standard. They contain clear rules and beautiful images and also establish direct contact with users. You may choose any of these to promote your company. The best practices to use when running your contest are below:
- Like-to-win contest
- Hashtag contest
- Voting contest
- Selfie contest
- Tag your friend to nominate contest
- Charity contest
- Skill-based contest
- Story contest
- Photo contest
- Caption contest
- Challenge contest
Let’s explore the most popular Instagram contest ideas for 2018 a bit more.
Like-to-win contest
As you already probably know, the main factor of success in Instagram is getting likes, and like-to-win contests are the easiest way to do that. The implementation of this competition is quite easy, but it works surprisingly well. Simply post an image with a contest offer and inform people that they need to “like to win.” Then select a random winner among all the likes and contact him or her in the comments of the contest photo. It’s pretty simple, but let’s discuss some of the nuances.
When posting a contest image, you should add several relevant hashtags to capture as many audience segments as possible. Don’t forget to include the two main hashtags for this topic in the post, #contest and #giveaway (or whatever is relevant to your company), which will help to get readers and likes as soon as possible.
A well-designed Instagram contest with an exciting prize can significantly expand your audience via this popular social network.
A series of such Instagram contest ideas for businesses is the best way to start a page, and such events add a spark to the page as well. Holding only one competition is usually less effective. People tend to come back again and again to your page if you offer such events on a regular basis. After all, the more events related to such contests you have, the more chances clients have to win. This also means a better chance of attracting more people to your page and increasing your audience accordingly.
Hashtag contest
Like most social media platforms, Instagram is based on hashtags. In hashtag contests, ask people to post photos using your hashtag; then look for pictures on those hashtags and choose a winner.
This type of contest is notable for increasing your brand awareness and involving more new readers directly from the pages of those who are already subscribed to you directly.
Voting contest
In this slightly similar contest, you can ask users to post photos on your hashtag and then have other people vote for the best photo through likes or comments. This is one of the most creative Instagram contest ideas. Such images should mention your business and any other terms and conditions you include. The point is simple: The one who gets the most likes on their hashtag is the winner.
This type of contest encourages users to interact with your product more deeply as they are also interested in reaching the audience through your company in order to win. This type of investment in your page can bring results that grow your audience significantly.
Such contests, of course, are more popular if the prize is mentioned as often as possible. If you want your readers to do something for you, you need to offer something in return, preferably something intriguing and worthwhile. It is essential to clearly and correctly describe the rules for participation in any contest.
Below is an excellent example with detailed instructions on how to participate and fulfill the conditions of a contest correctly as well as how to distribute it on numerous platforms without changing any parameters:
Source: http://brandmonkey.ru/images/xmg-chord-hero-instagram-contest1.png.pagespeed.ic.9m7r3vg5fb.webp
Selfie contest
With selfie contests, you invite people to post their photos at the time of using your product or displaying your company logo. This can happen anywhere, in any location around the world. The essence remains the same: The photo must contain the account holder and your product or logo.
Selfie contests are good because they encourage the interaction of your audience with your product and bring a social element into one of the main areas of your marketing. There is probably a no better example of the personal interaction of your audience with the product than a selfie contest.
Be creative! Set conditions for users, such as a forced smile or a funny pose. Don’t be boring! And most importantly, don’t forget to announce the winner of your selfie contest via Instagram.
Tips on how to run your contest
- The competition should be exciting for your target audience. A product or other prize must be something that subscribers would like to receive.
- The competition should be aimed at increasing the reach and involvement of the target users (contests do this well, particularly if participants need to tag friends or post stories with references to your account).
- Set simple conditions. The fewer actions that are required to participate in the contest, the more people will join in.
- Avoid long text for the competition instructions on Instagram. Instead, make them concise, with a minimum of words, where everything is clear and to the point.
- The mechanics of the contest should be transparent to the participants, and you should not deceive the participants or fake the results in any way.
It’s never a bad idea to accentuate current trends in your industry via Instagram.
Conclusion
Competitions are ideal for increasing engagement and audience size on Instagram. Competitions will also increase the loyalty of existing followers and quickly attract new subscribers if you do it right.
Looking for good contest ideas for Instagram or running such a competition requires more than other contests. You will need to track each entry and the number of likes. However, as a reward for your efforts, you will receive a real level of involvement not only from the participants but also from their circle of contacts.
If you experience any difficulties with executing your best contest management with Judgify ideas for Instagram or want help with creating engaging text, you’ve come to the right place.
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