GridMarkets is a global cloud rendering company that works closely with freelancers and visual effects studios around the world to process high-quality content for the film, television, and commercial industries. Several months ago, GridMarkets implemented a student discount program – which attracted a sizable following of students from around the world. The Company recognized that many compelling benefits would result from connecting its student and professional customers. With this thought in mind, the inaugural 2017 GridMarkets scholarship was established. Its goals were threefold, to:
- identify and promote talented animation students,
- create opportunities for students to engage with industry professionals, and
- provide industry professionals with a window into student talent.
Two leading universities participated in this first of its kind scholarship: Brigham Young University and Savannah College of Art and Design. To be considered, students were required to submit an original 90 second animated video created with Houdini. All submissions also included a “breakdown” (i.e. detailed explanation) of how the video was created. The latter required students to articulate the technical and aesthetic judgements used during the creation process – and formed part of the judging criteria.