The Ultimate Guide to Event Branding: Pro Event Branding Tips for Running Your Next Event
 

What is Event Branding?

Event branding is the process of developing an identity for a specific event. Event branding is one of the most common strategies to increase event attendance and revenue. It is often associated with sponsorships, creating awareness, and building hype. It is the marketing technique that allows event organizers to create a memorable experience for attendees. Event branding includes all aspects of how an event looks, sounds, and feels.

It helps marketers to develop a brand strategy for their events, which can lead to more qualified leads, increased revenue opportunities, and more long-term customer relationships.
Event branding can be achieved through marketing collateral such as banners or logos for marketing campaigns or through the physical presence at the event location itself. Event branding helps marketers to develop a brand strategy for their events.

Why Event Branding Matters?

An event brand is a critical tool for communicating the nature of your event to your target audience. An event brand should communicate what kind of experience an attendee should expect based on their first impression of your business in order to make sense of many competing priorities.

A well-rounded strategy can have a variety of effects on a firm or organization, in addition to revenue. At its core, these are the most common event branding goals:

• Communicate the event’s vision
• Gain recognition
• Generate new interest from prospects
• Attract sponsors and vendors
• Create trust and loyalty within the marketplace
• Increase business value
• Improve employee pride and satisfaction
• And strong branding supports marketing and advertising

A strong brand will be memorable and appealing in the long run. When all is said and done, the experience and underlying message will be what attendees remember, and an excellent event brand will assist guests in recalling pleasant emotions associated with your event.

Benefits of Event Branding

• Event branding is the process of creating a memorable impression in the minds of an event’s audience. There are many benefits to investing in event branding.
• Event branding is important when you want to create a memorable impression for your attendees and when you want to attract potential clients for future events. Investing in event branding can be worth it if you are looking for increased attendance, increased sponsorship opportunities, or more involvement from outside parties.
• The right brand identity can help drive people to attend your event, which leads to increased sponsorship opportunities and higher revenue.
• Event branding includes creating, designing and implementing a range of marketing techniques to support an event. It also includes producing a wide-range of different marketing collateral materials such as promotional videos, digital content and posters.
• There are various benefits from this type of branding. A well branded event can create a memorable experience for the attendees. It can also help to strengthen the connection with the brand by providing them an exclusive experience that they won’t forget anytime soon!

Consider the most memorable event you’ve ever attended. You’re probably thinking about the people you met, the food, the speakers, and even the after-parties. The way an event is branded affects how everyone involved recalls it—speakers, attendees, workers, and sponsors.

Pro Event Branding Tips: 4 Pillars of A Strong Event Brand

The brand promise is a single statement or phrase that summarizes a successful brand. It’s not enough for your event to offer consumers “the finest value” – all events, regardless of brand, should do so. The brand promise, on the other hand, is a statement that articulates what customers — or attendees — can expect from you (and only you).

As you analyze your event brand promise, make sure it possesses the majority, if not all, of these characteristics.

• Unique: Above all, your brand promise must be distinct. Potential guests want to know how your event will stand out from the crowd. As a result, it goes without saying that your event must promise something that others cannot.
• Meaningful: Your brand promise must be relevant to the guests’ wants and desires in order to resonate with them. The first step in building a meaningful brand experience is to gain a thorough understanding of the customer.
• Authentic: Authenticity is the standard by which all brands are measured. You must be genuine to yourself and your brand in order to gain trust and credibility. “One of the greatest destroyers of brand partnerships is inauthenticity,” says Eventbrite Creative Director David Scott. “Your audience can tell when you’re faking.”
• Consistent: The final component of the puzzle is consistency. From the first client touchpoint to the last, every small detail — from your event website to the post-event survey — must comply with your brand promise.

What are the Features to Brand Your Event?

Putting on a fantastic event is a difficult task in and of itself, but how can you ensure your brand stands out? That can be even more challenging.

The significance of event branding should not be underestimated. If people are having a wonderful time, you want them to identify that happiness and excitement with your company or organization. Not only are they more inclined to say nice things about you, but they’re also more likely to return – and maybe bring others with them.

With that in mind, here are some ways you can get the most out of your event with some top-notch branding.

• 1. Create a specific logo for the event itself
  2. Pick a consistent brand and art direction
  3. Create a tagline
  4. Treats
  5. Merchandise that’s actually useful
  6. Create shareable content
  7. Sponsorships and much more.

Pro Event Branding Tips for Creating a Standout Event Brand

Start thinking about how you will design a successful plan now that you have a clear understanding of what goes into creating an event band and how you can leverage it to make your event successful.
Here are some pointers to help you get started on the right foot and develop a truly memorable event brand.

Tip #1 Create awe-inspiring event graphics.

Visuals matter. Every graphic you pick should communicate the type of experience your event will provide to its participants. If you’re organizing a technology conference, you could want to emphasize that there will be fantastic speakers on the bleeding edge of technical innovation and that attendees will leave having learnt a lot. In that situation, you should probably highlight your keynote speakers in your event graphics.

Regardless of the sort of event, your visuals should adhere to the color palette and typography of the event. When selecting stock photographs, ensure that they are of great quality and that you will be able to use them in all of your event marketing and commercials.

Tip #2 Brainstorm remarkable event branding ideas.

As an event organizer, you want all of your attendees to leave with something that reminds them of how much fun they had and that they would buy a ticket again next year. That’s when a unique event preserved in the form of a photograph or a smart hat may make all the difference. For example, most events give swag bags and t-shirts to their volunteers not only to thank them but also to serve as a reminder to return the next year. This method can be extended to your attendees; simply include it in the ticket price.

Here are a few ideas to spark some inspiration:

• An event swag bag or survival kit – This is a collection of products such as hats, water bottles, pencils, and other objects that can be utilized to enhance the participants’ experience during the event.
• Event Experience Passport – Distribute an event passport to each guest and encourage them to get their passport stamped at various locations and experiences. Once they’ve finished it, give them a fantastic prize that they can take home with them (like a t-shirt).
• Social Media Scavenger Hunt – Leave clues on social media and urge others to snap photos with the clues after they locate them for a chance to win a large prize.

These extra components can have a significant impact on engagement and have a direct impact on your event brand. As a result, this extra work on the front end can go a long way towards ensuring long-term engagement and increasing future attendance.

Tip #3 Be consistent with your event branding.

Traditionally, branding was seen to be a novelty, but new studies show how important unified event branding is for a business. According to this Forbes branding statistics analysis, consistent branding across all media may improve revenue by up to 23%, and establishing a seamless event brand is rewarding for both your audience and your company.

Everything your event conveys, whether it’s a parking sign or a simple social media message, must be on-brand. A brand is defined as a uniform appearance, tone, and style across all of your event’s communications.

This is critical in order to maintain a high sense of professionalism and brand recognition. After all of your hard work in creating the perfect event brand, the last thing you want to do is make a terrible impression on a promotional Instagram post.

Pro Event Branding Tips: It’s time to start branding your next event, and we hope these suggestions have inspired you to create something incredibly memorable!