Contest Ideas for the Ecommerce Industry

An incredible method to attract traffic to your site is to create a great stimulus for individuals to go there! Sweepstakes, contests or competitions, and lotteries are well-known tools that attract individuals and help develop your business. Ecommerce contest ideas will also be a good reason to try.

About the Industry

Electronic commerce (ecommerce) is an economic area that includes all financial and trade transactions carried out using computer networks and the business processes involved in conducting such transactions. Ecommerce includes electronic information exchange, electronic capital flow, and many other niches. Keep that in mind when you come up with contest prize ideas for ecommerce company contests.

Reasons for running contests for ecommerce

Every year in ecommerce, something changes, both in terms of technology and in relation to other aspects of business. At the end of 2018, experts predicted an increase in online sales globally by 20-22%. In a growing market, amid increasingly tough competition, you need to constantly be aware of industry trends in order to increase sales and ensure the best results in your online store. Social media contest ideas will help raise brand awareness and provide an opportunity to build relationships with both current and new customers.

Challenges, the features of the industry

At the same time, it’s necessary to understand that it should create a positive user experience (service, club cards, loyalty offers), not just a discount offer or new promotions, in order to stimulate loyalty. A satisfied customer will not only provide you with regular orders but also recommend a client’s online store to friends. To invite them to participate in your contest, come up with worthy contest ideas for ecommerce.

Choosing the target audience

Identifying the right audience is tricky, especially in as challenging and dynamic an industry as ecommerce.  Learn how to identify your ecommerce target audience using our useful tips and effective methods to scale your online contest ideas with Judgify contest voting management apps by industry.

Challenges, the features of the industry

As the ecommerce landscape continues to evolve in 2019, we must see these changes as part of a new reality.

Personalisation is an important component of ensuring customer satisfaction, including in the field of e-commerce. Suggestions, recommendations, and advice should be modeled to meet the specific needs of each of the customer segments. Moreover, even the event marketing strategy must be built taking into account the personalisation factor in order to offer the buyer something that fits in with his or her individual needs and preferences.

Analytics, surveys, and purchase history will be the best allies in this context. Mobile e-commerce, work with the community, contest giveaway ideas and other promotions will also do.

Running a contest for ecommerce industry, process, practices

We have made a selection of the main trends in the field of ecommerce, selecting trends that will become increasingly relevant in 2019 and beyond. Best practices include:

• Knowing your goals and target market
• Understanding your target audience
• Choosing your contest type, details, and prize
• Building your contest
• Contest ideas for customers
• Promotion of your contest
• Tracking the results
• Post-contest follow-up activities
• Learning and repeating

There is a lot of competition in the ecommerce space, making it tough for you to establish your ground; but each additional step in the contest planning process will increase your chances to succeed.

Contest requirements

A contest is a campaign in which effort, skill, or merit is required to enter to win a prize. For example, you may require people to upload a photo or video in order to enter. You must set your official categories, the rules, terms & conditions, etc.

Choose fair juries and judging criteria for your contest.

The winner is determined by voting or other judging criteria. The element of chance must not exist in an ecommerce contest. It should be clear and easy to enter as well as understandable why this or that winner was chosen and on what grounds.

You should create a landing page with a convenient and user-friendly signup form.

Let your contest run on the Judgify platform. Contest timing should be clearly set for the audience (the beginning and end of submissions).

When your contest is completed, return to the platform section and click on advanced scoring to measure the results.

Your contest should reengage current subscribers and build buzz around a new product or line. Be clear on how you will choose a winner.

You should also determine what success looks like for your contest. For example, if you’re looking to increase your email list size, how many new subscribers will make it worth the cost and time invested?

Best contest and giveaway ideas for the ecommerce industry

This section will give you a guide on how to run a giveaway with ten brilliant eсommerce contest ideas. Here are the useful ecommerce examples of contests you should use:

1. Shop between 10am and 3pm and win the ultimate prize.
2. Shop for the highest amount in a day and win the prize.
3. Be the first buyer of the day and win the prize.
4. Answer a survey/contest/quiz/questions

Examples:

1. Share your most artistic way of using these limited edition “wooden spoons” in your house or apartment.
2. Share any of your artistic creations using the product and win the prize.
3. Join our LinkedIn or Facebook groups and become eligible for a chance to win a free home makeover. Also, runner-up prizes are available for everyone else who participates.
4. Submit your blog about the ecommerce site.
5. Refer your friends or colleagues and win the prize.
6. Email CC (write at least 30 words and email your to friends.)
7. Submit your funny photo/video featuring our merchandise and win the prize.
8. Like or share our Facebook page and win.
9. Watch a video and win (comment with your customer ID).

You can also come up with your own ideas for ecommerce contests. You may want to run a contest asking for suggestions about a new product or service. Then, give a prize to the person who comes up with the best idea. This is a great way to crowdsource your brand ingenuity.

How to identify your contest idea and then run with it

Who is your ideal contest entrant? What’s the best idea for your brand? After selecting your audience and prize, you’ll need to determine the hook for your contest. Also, make sure you stick to the budget. To identify your perfect idea, ask your stakeholders or the team for their professional opinion. They will often produce creative contest ideas that can become the best options to run.

Conclusion

After reading this post, you should have a concrete and actionable contest plan for how to pick the best idea and run a successful competition for an ecommerce audience. Running a contest for your ecommerce business is an easy way to keep subscribers engaged and acquire new customers, both men and women, at a very low cost. It’s a no-brainer—people like free stuff, so they will participate in giveaways on a regular basis.

Start right away with your new Judgify contest management apps. You are also welcome to leave your own creative ideas for ecommerce competitions below!