Contest Ideas for the Auto industry
If you own a business that produces, sells, or resells self-powered vehicles, including passenger cars, trucks, and farm equipment, you will need some interesting automotive photo contest ideas or simply an automotive photo contest to help you promote your business.
About the auto industry
The automobile industry is one of the largest economic powers in the world. Driving safe and sustainable cars, vans, trucks, and buses is the cleanest, safest, and quietest way to move. The selling of transport vehicles requires constant promotion, an interesting marketing approach, creative auto sales contest ideas, and more.
Reasons for running contests for this industry
The auto manufacturing industry is considered to be highly capital and labor intensive. The amount of competition is another factor that takes its toll on the auto industry; and to stand strong, you need a powerful promotion strategy. Depending on your business objectives, it can be helpful to organize an auto dealership contest, launch a social media competition, or plan another creative and fun idea. These will contribute to your business’s number of followers, so focus on cost stability and bringing in new customers.
Choosing your target audience
When we think about market outcomes for automobiles, there are two different markets to consider. There are business-to-business markets in which manufacturing firms sell cars to dealerships, and there is the business-to-consumer market. Knowing this, you can now determine your two audiences accordingly. If you dig deeper, you may define the following audiences:
- Retailers
- Dealers
- Resellers
- Direct buyers
- Foreign investors
- Industrial companies
- Universities and students
- Companies
- Institutions
- Public authorities
- Road managers
- Service providers
- Industrial market (principal customers) and other cluster members
It’s up to you what exactly you decide to do, which audience to promote to, and which automotive industry contest ideas to use.
Challenges of the industry
Many automotive brands tend to fall into the “luxury” sector. As a result, they are often quite unattainable online. A great deal of this industry’s audience still exists offline, and they often prefer tradeshows and exhibitions over social media competitions. However, it’s never too bad an idea to offer online contests with a competition for the best and most interesting review of your own car, a competition for unusual topics, etc., for those who prefer to buy their cars online.
A contest for auto industry best practices
The best practices of car dealership contest ideas and other auto-related events are chosen by the leading events for industry professionals to gain deeper insights into digital technology trends and the latest public voting solution from the automotive world. These are some of the brightest auto industry practices:
- Industrial and Technological City Park show
- Automotive Cluster show
- Postgraduate course competition
- Engineering in Automotive Projects
- Innovation Centre contest
Each event aims to create an automotive course, exhibition, and more to support automotive SMEs in the areas of increasing competitiveness, marketing, management, and education. To play hard and win hard in the industry, you need to organise some grand events that embody the best contest ideas for the auto industry.
Contest requirements
Just like any other contest, it is a campaign in which effort, skill, or merit are required to enter to win the prize. For example, you may require people to upload a photo or video of the worst car, the fastest, the slowest, the most amazing, the most useless, the most useful, the fastest, etc., in order to enter or win the contest through a voting process.
It could also be a competition for the best sketch of the car of the future, a slogan competition for the best car, a vote for the best movie, a clip about cars, the most ridiculous or original ad to sell a car, finding a car in the city with a number to get the prize, and more. The sky’s the limit with social media contest ideas and the contest requirements that you determine.
After all of the entries have been received, the winner is determined by voting or other judging criteria that you determine. There must not be an element of chance in this type of contest.
Types of contests
Here’s the list of the most common contest types that are used in the automotive industry:
- Video contest
- Photo contest
- Caption contest
- Hashtag contest
- Voting contest
- Sweepstakes contest
(Photos for each in automotive if any)
Best photography contest ideas for the auto industry
People who work in the automobile industry—the business of producing and selling self-powered vehicles, including passenger cars, trucks, farm equipment, and other commercial auto and motor vehicles—may need to use a bit of imagination to come up with creative auto industry contest ideas. Here are some ideas.
Give away a free vehicle rental
Running this campaign before a major long weekend for a holiday is a must. Organise this contest to increase the chance of your prospective customers having a need for your prize.
Give away a free tire rotation or a new set of tires
It’s much sought after among auto admirers to participate for a product prize from their favorite auto industry. This kind of giveaway can be run as many times per year as you like.
Give away a vehicle checkup before road trip season
Running a summer-oriented online photo contest around May to tap into what people are already planning to do with their cars is a perfect idea.
Prizes ideas
Of course, there is no way to have a contest without prizes. You may pick the most unexpected and incredible ideas to award your winners. Here are some of the most popular and widely sought-after prizes by contestants in the automotive market.
Give away windshield repair
At the end of the road trip/travel season, giving away windshield repair will be just what’s needed. Your contest’s success is guaranteed.
Free vehicle winterizing
When winter is coming, running a contest giving away free vehicle winterising is a great idea.
How to identify the best contest idea for you
There are different ways to engage your audience and determine the best ideas for awards for your contests. You may want to ask people to post photos highlighting your product or service; then you can let your followers pick the winners. There is also the option of asking participants to post their photos with a hashtag or as a comment in response to the contest announcement. Tell others to “Like” the photo that they think is the best. The photo with the most likes wins.
You may also invite judges to identify the winners according to set criteria.
Conclusion
In the automotive industry, income that is necessary for travelling, speaking to people, and finding new markets, which are important for creation and co-financing networking projects, innovations, and cooperation, may be greatly increased through the use of online contests and giveaways. Simply pick the best contest idea and awards management platform or social media platform for you, and get started!
Feel free to leave your comments below!