The wording to an invitation to an awards ceremony is an important element of event management. In order to make a memorable gesture when inviting guests to a ceremony, you should develop exclusive invitations. Invite your guests of honor to a ceremony by means of effective awards invitation wording, and they will never forget about your occasion!

What is invitation wording? Basically, it is the way you speak in an invitation—a written request to appear at, arrive at, or attend any event. Invitations are divided into business, holiday, casual, etc.

Since speech communication is recognized as one of the most important types of human activity, an invitation, being a genre of etiquette speech, occupies an important place in the preparation stage for socializing, promotes communication, and helps to promote friendly relations.

If you’re hosting a business event, you will need to print business invitations that engage your potential guests and draw the attention of your target audience.

Your success in event hosting will totally depend on the 5 Ws of an awards invitation:

• Who (Who is hosting the event?)
• What (What is the name of the event?)
• When (When will the event be held?)
• Where (Where is the venue for the event?)
• Why (Why is the event being held, and what benefits can guests expect?)

These are also the key invitation wording format elements.

There are many ways of using words, and the choice is mostly determined by the communicative intention of the invitation: an encouragement of the recipient to take part in communication, to establish and maintain business contacts, interpersonal relationships between communicants (appreciation, presentation, exhibition), or just having a good time (ball, banquet).

An official invitation is the most characteristic awards invitation wording context. It requires that certain rules be followed: the choice of an address format that is in accordance with the speech situation, the use of speech clichés, compliance with the norms and rules of a particular regional speech culture, accepted etiquette standards, etc.

Writing awards invitation wording

An invitation is the first thing that comes to a potential event visitor. It will be the first personal checkpoint. A potential visitor’s initial impression of the event completely depends on the invitation. Just as a business card is important for a successful businessperson, a great invitation is necessary for a successful event.

The following section includes three basic scenarios that can be used in various combinations. They will help you choose the right tactics so that you don’t turn the wording of your invitation to an award ceremony into text vinaigrette.

#1 Scenario: The speakers

The entire stylistic composition is built around speakers or event hosts. It is the speakers that are primarily attracting the potential audience’s attention.

This scenario will work if the event speakers are real stars in their field, meaning that there is no need to explain who they are or why they deserve attention, etc.

#2 Scenario: The event program

The main idea and the hook for this type of invitation will be your event program. This style is found in cases where you have prepared an attractive program for your audience or valuable report topics or, in general, if the whole event is focused on a very specific niche. Pay attention to the geographic position of your event, and target your audience wisely. This will significantly increase interest in the event.

#3 Scenario: The benefits

This final approach is a successful combination of both previous scenarios since its information block is focused on benefits.

The main ideas in this scenario will be the benefits that visitors will receive from the event:

• Useful knowledge
• Unique experience
• Important contacts
• Acknowledgment of a special achievement
• Valuable certificates
• Immediate value items (training portfolio with a set of materials, video, audio, exercise books, etc.)
• And other ceremony awards.

Designing an awards invitation

An event invitation, just like any other text format, has its own structure. Here is a list of important invitation blocks:

• Event title
• Event date
• Short description (two to three words)
• Long characteristics (the 5 Ws, benefits)
• Speakers
• Program
• Address
• Driving directions and types of transport
• Duration of the event
• Ticket prices
• Registration conditions
• Name of the organizer
• Contact details of the organizers

Blocks are selected depending on the scenarios mentioned above.

There are also useful award ceremony invitation wording samples and templates that can help with including effective wording in your invitation.

Another sample of award ceremony invitation wording:

Other award invitation wording ideas

There are a number of other ideas for creating a text for an invitation.

The first idea is to choose the format:

• Electronic (social network or email event description)
• Printed (flyer, personalized wording in an envelope, given out by hand, etc.)

The second is the delivery method, which depends on the format:

• Via social networks, email, blog, press release, etc.
• General distribution
• Personal delivery

The third is your target audience:

• Top leaders
• Guest stars
• Ordinary visitors
• Journalists, etc.

Sometimes there is a need for multiple or mixed formats. For example, there are words that are appropriate for leaders and for the general public and also different words for a general audience or for the press, etc. You should also consider your audience while anchoring a script for an award ceremony. Of course, a comprehensive promotion of the event, with advertising, announcements, and PR activity, may also be implemented to the fullest, but any event begins with an invitation, so don’t forget to make it a good one!

Conclusion

This is the most basic but important information you need to create an invitation to the event. Mind the 5 Ws of awards invitation, use these three basic scenarios in various combinations, don’t forget to apply other ideas, and use good award invitation wording samples. We hope this will help you approach this process structurally and competently.

Even if you don’t need to develop an invitation for the Prime Minister, feel free to contact us. We will prepare an individual script for you and supplement it with strong design templates in addition to any other professional support you may require.

Also, feel free to share your own invitation wording ideas in the comments below!