How to Boost the Contest
There are many companies that take part in various types of contests and offer services and products that meet international standards in a variety of fields every year. Contests are one of the best ways to promote these brands and increase interest in participating in future industry events. That is why event organizers are always looking for the best way to boost a contest and promote it via various digital channels and social media for the ultimate brand success.
Contest types
The purpose of the contest is to select several winners on a competitive basis. These winners will be recommended by the industry experts to the users for cooperation at corporate events and other internal and external activities. All of these types of events require promotion on social networks, in the media, or through other digital channels.
After the contest, the winning companies are included in the top lists and immediately receive the customer’s appreciation, additional profits, etc. You may organize any of the following:
- Industry awards
- Non-profit contests
- Other creative contests
You can organise non-profit contests easier and faster with the help of Judgify’s contest platform. They usually are either for financing a local start-up business or some other creative competitions for the best idea/project and so on.
Where to run contests
You can start, run, and receive contest boost leads on a variety of contest organising platforms or contest websites via social media or even on site during corporate events. The best way is to use a variety of Internet and other digital channels. In addition, you can use ads to boost contest if your budget allows. Here are three contest websites that will help you run a successful contest:
- Judgify
2. Facebook
3. Instagram
You may use any platform for business owners, event organisers, and marketers that helps with sales and business growth.
How to run a successful contest
Competitions with the rules to determine the best contestants play an important role in company brand awareness. How to run them? Follow this checklist to succeed:
- Think of awards criteria, contest platform rules, etc.
- Use team-building elements.
- Offer prizes or trophies.
- Pay to decorate on site.
- Use humorous or entertaining elements.
- Reflect the company’s brand.
- Offer innovative solutions.
- Follow up with the winners.
Before you decide to run your contest and begin to advertise for it, you should define the contest criteria. This is important for the contest evaluation and affects the contest types as well as the choice of promotion channels. The criteria may be as follows:
- Experience
- Creativity
- Ideas
- Area of influence
- Area of recognition
- Number of users
- Number of partners
- Sponsorship
- Budget
- Service quality, etc.
When you are through with these criteria, use Facebook ads to boost the contest or boost it via Instagram, Twitter, YouTube, or other channels to promote your contest.
How to boost your contest
Among the many ways to boost your contest, you may come across these as well:
- Contest website: It’s great to promote your contest on your website landing page if you have one.
- Press release: It’s a good tool to announce and promote the contest at the beginning.
- Emails: E-mail notifications inform your contacts of the upcoming contest.
- Contests added to email signature: You may include contest information in your email signature while sending planned messages.
- Contest directory: Use special platforms for contests, register your contest, and receive extra traffic to your event.
- Blog posts: Regular blogging allows users to stay informed of everything you do in terms of events.
- Social media: Social media posts and promotion are good opportunities to engage the audience from even more communications channels.
- Paid ads: Use creative videos and eye-catching pop-ups to attract additional attention to your contest promo campaigns.
- Advertising on other sites: Affiliate links or other collaborations will give you a successful contest boost.
- Partners: Use partnership programs, such as collaboration with experts and expert bloggers to increase your chances for success.
- Influence marketing: Involve opinion leaders and industry tycoons in your event to create buzz around your contest.
If you have been in the industry for a long time, then you probably know the most popular resources. Many of them can provide marketing and advertising features.
How to boost your contest on Facebook
Facebook is the only social network where there are as many as 15 types of targeted advertising options. Advertising here is suitable for almost any business. Here, you can start advertising to achieve a specific goal. The most common options are “conversions”, “coverage”, and “leads.”
The process of launching advertising is simple. You configure the target very precisely in Facebook Ads using an internal audience search algorithm. You can figure it out yourself using Facebook business help or hire a specialist to show you how to run a contest on Facebook.
How to boost your contest on Instagram
Marketers say that you can boost almost any product or service that can be assessed visually on Instagram, so create a bright combination of photos and text to promote your event contest. Here, targeted advertising is suitable for all types of businesses. The main thing is that the contest images should stand out and attract attention. Supply posts that include photos and videos with texts and a link, including external resources. Most users are using mobile devices.
Why to boost your contest:
- To increase revenue
You attract great traffic to your product pages and increase the chances of getting new customers!
You increase revenue through audience involvement with the page without needing any extra programs, cheating, or any extra financial investments.
- To increase brand awareness
Brand awareness will increase due to the constant “flashing” in the users’ feeds.
- To increase subscribers/followers, etc.
You will increase the audience’s loyalty to the brand. For example, there are those who really want the product but cannot afford it. The opportunity to win it is exciting, so they will subscribe and follow your page since this is a requirement of the contest.
Contest examples
There are also successful contest examples you may strive for:
Inspiring competitions for employees are easy to link with other blog posts and attract even more attention and thus new potential users.
Some social media contest examples:
Themed and fun social media contests build awareness about your product or company and form your brand value as well as the community around it.
This is from Infinity:
Tech contests for geeks or brand advocates are a good tool to let you speak up about innovations and new trends to your audience.
Conclusion
What social network or contest website do you prefer to boost your contest? What type of advertising is perfect for your business? It’s up to you to choose the best way to boost your contests or other events.
If you have any difficulties with choosing ads or anything else, you can go to our blog or visit our support center to get some helpful information there.
Also, feel free to contact us at any time!